My family likes to enjoy the Parade of Homes put on by local builders in Hickory, North Carolina. We get to see wonderful dream homes and have a nice day out together.
- One home was very modern and had wonderful touches like a two story closet off the master bedroom and a pass through from the closet to the laundry room.
- Another home had wonderful signs saying things like, "This door leads to your huge new garage!"
- A third builder had school information, things to do lists and company brochures out for the taking
- But another home had the builder sitting around like a queen with a posse.
- Many had unfinished basements with no suggestions about how to use that space.
The best marketing ideas: signs, information and little touches; were also the most affordable. But the builders needed the ability to step back and see their investment the way a home buyer might see it. So, get your eyes up from that grind stone and try to see things the way your buyer might see them. The builders that did that for this years Parade of Homes sure got my attention.
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